The state of Sales Development for technology firms in Europe
Sales Development has always been tough for technology firms. Companies invest to onboard new staff that will help them to crack new markets and deepen relationships with customers. However, these companies are all too often disappointed with the return they see.
This SDS report discusses how European technology firms view challenges and opportunities and plan to accelerate expansion.
– The challenges faced with hiring and retention
– Lack of resource when it comes to training and cultural/language barriers
– Lack of technological expertise
– Technology systems are often sub-optimal
We hope you can use the results as a benchmark to compare against your own experiences and thoughts.