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Research: The Sales Development Landscape into 2021

Sales Development has always been a thorny challenge for technology companies. Hiring, retention, training, systems, local know-how and domain subject knowledge are all very familiar obstacles to progress.

In this report, IDG Sales Development Services researched the sector, uncovering decision makers’ perceptions of opportunities and challenges for what we believe is a unique insight into how technology companies are attempting to scale their sales efforts.

We hope you find the results revealing and a useful means of comparing and contrasting with your own experiences to shed light on your way forward to sales success.

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